Hreflang is an HTML attribute that tells search engines which language and country each version of a page is for. If you have an English page for the US, another for the UK and a Spanish version for Mexico, hreflang helps Google show each searcher the right one. It also signals that these pages are alternate versions of each other, not duplicates competing for the same rankings.

Hreflang is easy to get wrong. Every page must list all of its alternates and itself, each version must link back to the others, language and region codes must use the correct ISO format, and every URL must be indexable and canonical. We implement hreflang in your HTML head, HTTP headers or XML sitemap, add x-default for fallback pages and audit regularly for errors.

• Correct language and region codes
• Return links and self-references
• x-default for fallback pages
• Hreflang audits and error fixing

Multilingual SEO makes your website rank in more than one language. It is more than a translated copy of your site: each language version needs its own keyword research, because people in different countries use different words, spellings and search habits for the same product. A term may have several possible translations, and often only one of them is what people actually type into Google.

We research keywords in each target language with native-speaker input, then optimize titles, meta descriptions, headings, URLs, image alt text and structured data for every version. Each language gets its own indexable URL instead of text that switches with cookies or scripts, and we add a clear language switcher so visitors and search engines can move between versions easily.

• Keyword research in every language
• Localized titles, URLs and metadata
• A separate indexable URL per language
• User-friendly language switcher

Machine translation and AI tools make it fast and cheap to translate a website, but raw output is rarely good enough to rank or convert. It can miss local search terms, use awkward phrasing and translate idioms literally. Google's spam policies also cover scaled content made mainly to manipulate rankings, so publishing large numbers of unreviewed auto-translated pages is a risk, not a shortcut.

Localization goes further than translation. It adapts your content to each market: local keywords, currency, units, date formats, examples, legal details and cultural references. We combine machine or AI translation for speed with review and editing by fluent speakers, so every page reads naturally, uses the terms local customers search for and keeps your brand voice consistent across languages.

• Localization, not word-for-word translation
• Review and editing by fluent speakers
• Local currency, units and references
• SEO checks on every translated page

Before translating anything, you need to decide where each market lives on your website. The three main options are country-code domains (example.de), subdomains (de.example.com) and subfolders (example.com/de/). Each one sends different signals to search engines, needs a different amount of maintenance and changes how much of your existing authority each market version can benefit from.

Country-code domains (ccTLDs) send the clearest country signal, but each site has to build its own authority. Subfolders keep everything on one domain, so every market shares the same links and authority, which makes them the simplest choice for many businesses. Subdomains sit in between. We recommend the right setup for your goals, budget and platform, and plan redirects carefully if you are migrating.

• ccTLD vs subfolder vs subdomain advice
• Clear URL structure for every market
• Migration and redirect planning
• Local signals such as addresses and currency