A beautiful website that nobody finds will not grow your business. An SEO-friendly website is built so that search engines can crawl, understand and rank every page, and so that visitors get a fast, clear experience on any device. The good news: most of the work happens during development, which makes it far cheaper to get right from the start than to fix later.

Google looks at hundreds of signals, but three foundations matter most: technical health (speed, mobile-friendliness, security and crawlability), on-page relevance (content that answers the searcher's question with the right keywords and headings) and authority (other trusted sites linking to yours). A modern framework like Next.js gives you a head start on the first two.

“Speed is a feature. Every second you shave off load time makes it more likely that a visitor stays, reads and converts, and search engines notice.” Liam Carter

Before launch, we run every website and web app through the same technical SEO checklist. You can use it to audit your own site, too.

• One clear H1 and logical H2/H3 headings per page
• Unique title tags and meta descriptions
• Clean, descriptive URLs and canonical tags
• Compressed, responsive images with alt text
• An XML sitemap, robots.txt and structured data
• Good Core Web Vitals on mobile and desktop

Content That Matches Search Intent

Technical SEO opens the door; content earns the ranking. Build a page for each service you offer, answer the questions customers really ask, link related pages together and keep a blog that targets problem-based searches. Then track rankings and conversions in Google Search Console and Analytics, and keep improving the pages that are close to page one.