Before a page can rank, a search engine bot such as Googlebot has to find and crawl it. Bots follow links and sitemaps, but they can get stuck in redirect chains, endless filter and parameter URLs, broken links or content that only appears after complex JavaScript runs. Every wasted request is a request not spent on your important pages.

We crawl your website the way search engines do, with tools such as Screaming Frog and the Crawl Stats report in Google Search Console. We find broken links, crawl traps, deep pages and JavaScript rendering problems, then fix the site structure so every important page can be reached in a few clicks. Large websites also get a crawl budget review.

• Full website crawl audit
• Broken link and crawl trap fixes
• JavaScript rendering checks
• Crawl budget optimization

Crawled does not mean indexed. Google decides which pages to store and show in search, and it leaves out pages it considers duplicate, thin or blocked. The Page Indexing report in Search Console often lists URLs marked "Crawled, currently not indexed" or "Duplicate without user-selected canonical", which can mean important pages are missing from search entirely.

We review every indexing status, find out why pages are excluded and fix the cause: incorrect noindex tags, conflicting canonical tags, duplicate content, thin pages or weak internal linking. We also make sure the pages you do not want in search, such as filters, internal search results and staging copies, stay out, so the index reflects your best content.

• Page Indexing report review
• Canonical tag fixes
• Noindex and duplicate content cleanup
• Index bloat reduction

An XML sitemap is a list of the URLs you want search engines to crawl and index. It helps Google discover new and updated pages faster, especially on large websites, new websites with few backlinks and online stores with many products. A sitemap full of redirected, broken or noindexed URLs sends mixed signals and becomes much less useful as a guide.

We make sure your sitemaps contain only live, indexable, canonical URLs that return a 200 status, with accurate last-modified dates. Large websites get a sitemap index split by content type, such as pages, posts, products and images. We submit the sitemaps in Google Search Console and Bing Webmaster Tools and check them regularly for errors.

• Clean, canonical-only sitemaps
• Accurate lastmod dates
• Sitemap index for large websites
• Search Console and Bing submission

The robots.txt file tells search engine crawlers which parts of your website they may and may not crawl. A single wrong line can block an entire website from Google, which happens more often than you might think after a redesign or migration. Robots.txt controls crawling, not indexing: a blocked page can still appear in search if other pages link to it.

We review your robots.txt rules to block low-value areas such as admin pages, cart and checkout URLs and endless filter combinations, while keeping every important page, CSS and JavaScript file open. We also add your sitemap location and help you decide how to handle AI crawlers such as GPTBot and Google-Extended. Every change is tested before it goes live.

• Robots.txt audit and rewrite
• Blocking low-value URLs
• Rules for AI crawlers
• Testing before deployment

Redirects send users and search engines from an old URL to a new one. Used correctly, a 301 redirect passes the ranking signals of the old page to its replacement. Used carelessly, redirects create chains, loops, broken destinations and soft 404 errors that waste crawl budget, slow pages down and can lose the value of hard-earned backlinks.

We map all redirects on your website, collapse chains into single hops, fix loops and update internal links to point straight to the final URL. We choose the right type for each case: permanent (301 or 308) or temporary (302 or 307). For migrations and redesigns, we build a complete redirect map before launch, so you keep your rankings and traffic.

• Redirect chain and loop fixes
• Permanent vs temporary redirect review
• 404 and soft 404 cleanup
• Migration redirect mapping

Page speed affects both rankings and conversions. Google measures real-user experience with Core Web Vitals: Largest Contentful Paint (LCP) for loading, Interaction to Next Paint (INP) for responsiveness and Cumulative Layout Shift (CLS) for visual stability. A good result means LCP under 2.5 seconds, INP under 200 milliseconds and CLS under 0.1 for at least 75% of page visits.

We test your pages with PageSpeed Insights, Lighthouse and the field data in Search Console, then fix the causes: oversized images, render-blocking CSS and JavaScript, heavy third-party scripts, slow server response and layout shifts from ads or fonts. Where needed, we work with your developer on caching, a CDN and code changes. Mobile performance always comes first.

• Core Web Vitals audit (LCP, INP, CLS)
• Image, CSS and JavaScript optimization
• Caching, CDN and server response
• Mobile performance fixes

Your server logs record every request made to your website, including every visit from Googlebot and other crawlers. Unlike SEO tools, which simulate a crawl, logs show what search engines actually do: which pages they crawl, how often, which status codes they receive and which sections they ignore. It is the most accurate view of how Google sees your website.

We analyze your log files to find wasted crawl activity on redirects, errors and parameter URLs, important pages Googlebot rarely visits and sudden changes in crawl behavior. We also verify that bots are genuine and not fake crawlers using a Googlebot user agent. Log file analysis is especially valuable for large websites, online stores and websites after a migration.

• Googlebot crawl frequency by section
• Wasted crawl and error detection
• Verified bot identification
• Crawl changes after migrations