Earn links that build authority and stay within Google's rules
Links from other websites are still one of the strongest signals Google uses to decide which pages deserve to rank. A relevant link from a trusted site works like a recommendation: it sends referral visitors, helps search engines discover your pages and builds the authority your content needs to compete. But not every link helps, and the wrong kind of links can hold your website back.
Jays Rocky builds links the white-hat way. We earn mentions from real, relevant websites through digital PR, outreach, guest content and resources worth citing. We never buy links from private blog networks (PBNs), link farms or paid link schemes that break Google's spam policies, so the authority we build for your website lasts and does not put it at risk of a penalty.
Digital PR earns links by giving journalists and publishers something worth writing about. That can be original data, a survey, an expert comment on breaking news, a useful tool or a strong story about your business. When a news site, trade magazine or popular blog covers it, you get a high-authority link and real brand exposure from the same placement.
We find the angles in your business that the media cares about, build the story or data behind them and pitch it to relevant journalists, editors and bloggers. Every pitch is personal and matched to the right publication, not a mass email blast. Digital PR takes more effort than buying links, but the links it earns are the kind Google values most.
Newsworthy campaign ideas and data stories
Targeted journalist and editor outreach
Reactive PR on trending news
Coverage tracking and reporting
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Guest posting
Guest posting means writing a genuinely useful article for another website in your industry, with a natural link back to your site. Done well, it puts your expertise in front of a relevant audience and earns a contextual link from a page people actually read. Done badly, with spun articles on sites that publish anything for a fee, it becomes a link scheme that Google ignores or penalizes.
We only pitch real websites with real traffic, an editorial standard and a topic that matches your business. Our writers create original articles that add value for the host site's readers, and links are placed only where they help the reader. Paid placements on sites that exist just to sell links are never part of our guest posting service.
Relevant, real-traffic websites only
Original, expert-written articles
Natural contextual links
No link farms or PBN sites
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Broken link building
Websites change constantly, and pages that other sites link to get moved or deleted. Those broken links send visitors to a 404 error page, which is bad for the linking site and its readers. Broken link building finds these dead links on relevant websites and offers your content as a working replacement, so the site owner fixes a problem and you earn a link.
We use SEO tools to find broken pages in your niche that still have links pointing to them, then check whether you have, or can create, a better resource on the same topic. Our outreach is short and helpful: we tell the webmaster about the broken link and suggest your page as the fix. We also find broken links to your own site and redirect them.
Dead page and broken link discovery
Replacement content matching
Helpful webmaster outreach
Reclaiming your own lost links
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Unlinked brand mentions
Your business may already be mentioned on other websites without a link. Customers, bloggers, local news sites and industry roundups often name a company or product but forget to link to it. These unlinked brand mentions are some of the easiest links to win, because the writer already knows your business and has chosen to talk about it.
We monitor the web for mentions of your brand name, products, founders and key staff, then contact the authors with a friendly request to add a link for their readers. We track new mentions over time so no opportunity is missed, and we flag any inaccurate mentions you may want to correct. Consistent brand mentions also help search engines and AI tools understand your business.
Brand and product mention monitoring
Polite link request outreach
Ongoing alerts for new mentions
Flags for inaccurate or negative mentions
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Linkable assets
A linkable asset is content so useful that other websites link to it on their own. Typical examples are original research, industry statistics pages, free tools and calculators, templates, in-depth guides and clear infographics. Sales pages rarely attract links, so linkable assets give writers a reason to reference your website, and internal links then pass that authority to the pages you want to rank.
We look at which content already earns links in your industry and find the gaps your business can fill with first-hand knowledge. Then we plan, create and promote the asset through outreach and digital PR. One strong asset can keep earning links for years, which makes it one of the most cost-effective ways to build lasting authority.
Link gap and content opportunity research
Data studies, tools and guides
Promotion through outreach and PR
Internal links to your key pages
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HARO and expert source outreach
HARO (Help A Reporter Out) made a simple idea popular: journalists post requests for expert sources, and businesses reply with useful quotes. If your answer is used, you are usually named and often linked in the article. The original HARO service was shut down by its owner Cision in late 2024 and relaunched by a new owner in 2025, and similar platforms such as Qwoted and Featured connect experts with writers in the same way.
We monitor journalist requests on these platforms, pick the ones that match your expertise and write fast, accurate, quotable answers on your behalf for your approval. Speed and quality matter, because reporters receive many replies to each request. Expert source outreach will not win a link from every pitch, but the placements it earns are on real publications and build trust in your name.
Regular monitoring of journalist requests
Expert quotes written for your approval
HARO, Qwoted, Featured and similar platforms
Earned mentions on real publications
{Process} How it works
Our Link Building process
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Audit and goals
We review your current backlinks, your competitors' links and the pages you most need to rank.
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Strategy
We choose the right mix of digital PR, guest posts, broken links and linkable assets for your niche.
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Outreach
We create the content and contact real site owners and journalists with personal, relevant pitches.
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Reporting
You receive every live link with its page, anchor text and metrics, plus the results of each campaign.
What you get
Backlink profile and competitor link gap audit
Link building strategy and target list
Outreach pitches and guest articles
Linkable asset ideas and production
Monthly report of every live link
Toxic link review and disavow advice where needed
Link Building FAQs
Link building is the process of getting other websites to link to yours. Search engines treat relevant links from trusted sites as a sign that your pages are useful and credible, so a strong link profile helps your website rank higher and get found more easily.
No. Buying links that pass ranking value, private blog networks (PBNs) and large-scale link exchanges break Google's spam policies and can lead to a manual penalty or links that simply stop counting. Every link we build is earned through content, outreach and relationships.
It depends on your niche, budget and the tactics we use. We focus on relevance and quality instead of volume, because a few links from respected sites in your industry usually do more than many links from weak sites. We agree on realistic targets before we start.
New links usually need several weeks to a few months before their full effect shows in rankings, because search engines have to find them and reassess your pages. Link building works best as a steady, ongoing effort alongside strong content and technical SEO.
Yes. Google treats nofollow, sponsored and UGC links as hints, and they still bring referral traffic, brand exposure and a natural-looking link profile. We aim for editorial links that pass full value, but a relevant nofollow mention from a respected publication is still a good result.
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