Playlists are one of the most powerful ways for artists to reach new listeners on Spotify and Apple Music. But many artists waste money on services that promise placements and deliver bot streams that can get music removed. Here is how to get your music on playlists the right way, with real listeners.

It starts before release day. Distribute your track at least three to four weeks early, then pitch it to Spotify's editorial team through Spotify for Artists, including genre, mood, instruments and your story. Pitching early also gets your song into followers' Release Radar playlists.

“Real growth comes from real fans. A thousand listeners who save your song are worth more than a million streams that nobody hears.” Mia Lopez

At the same time, build demand with a pre-save campaign on Spotify and pre-add on Apple Music, share teasers on TikTok and Instagram, and research independent curators whose playlists match your sound and have genuine, engaged listeners.

• Distribute your release three to four weeks early
• Pitch through Spotify for Artists editorial
• Run pre-save and pre-add campaigns
• Pitch independent curators in your genre
• Promote with short-form video and ads
• Never pay for bots or guaranteed streams

Keep The Algorithm Working For You

Once your song is out, saves, playlist adds and repeat listens tell the algorithm that people love it, which can lead to Discover Weekly and Radio placements. Keep promoting for weeks after release with content and ads, release music consistently and grow your followers so every new release starts stronger than the last.